One of a kind?

How do you personalize your wedding? The latest craze seems to be to take part in a "drown the gown" ceremony which is reportedly ((The Daily Telegraph) being adopted by newlyweds looking for more extreme ways to make their wedding their own/memorable. I guess it's different from going out in your wedding best and having a paint ball skirmish. Not sure what it says about the venerated institution of marriage ... or if it affects the resale value ...