In the news

Seems you can't look at a newspaper or magazine (or blog) these days without reading something about Tiger Woods. I was surprised to find, in one edited transcript of SMS exchanges between the Tiger and one of his "friends", that he referred to himself as "blasian". I'd not heard the term before. Nor the phrase, in the same report, "beyond PR redemption". So does this mean that the saying "no publicity is bad publicity" may need revisiting?