Monday, April 20, 2009

(Not so) happy meal

After all that, did McDonalds go ahead and raise their prices in Sydney's Western Suburbs? There was a report in the press in late February that McDonalds was planning on putting prices up (more) in some suburbs because it was thought they would accept higher charges - now that the chain is reportedly relying on socio-economic factors rather than restaurant overheads as a key criteria in its new demand-based pricing. One "definite", and large, price rise is slated for May, when the cost of a children's Happy Meal will rise 70 cents, from $4.25 to $4.95.

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