Tuesday, December 18, 2007

Have you Googled yourself lately? If you have, you're not alone. According to recent research out of the US by the Pew Internet & American Life Project, almost half of all internet users there have conducted online searches about themselves - up from 22% in 2002.
Next question: do you Google yourself on a regular basis? (That would probably be a vanity search.) It seems that only 3% of users do it on a regular basis, while (and there it is again, wonder if it's the same) 22% search on themselves "every once in a while", and the vast majority of folk (74% - and that, ahem, would include me) have only checked their online presence once or twice (well, maybe a couple more), according to the report.
But perhaps one of the best things to come out of the report were the classifications about people and their level of concern about their personal information available online and whether they do anything to limit that data:
  • The Confident Creatives
  • The Concerned and Careful
  • The Worried by the Wayside
  • The Unfazed and Inactive
If you can't go another moment without knowing more, follow this link.

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