Sick of Big Brother?

The sixth season of Australian Big Brother started this week and despite promises to myself (not to) I have watched part of the Launch, and a couple of minutes of the daily sessions this week. I have not watched, and will not be watching, Big Brother Up-Late. But it did get me to thinking - if I am reaching Big Brother saturation levels - what on earth must it be like for Big Brother? He has to be there all the time - and he has the added challenge of making sure what comes out of the house has some entertainment value - otherwise how are all those sponsors going to be kept happy - not to mention the network bosses!?